Signage Design Project
Foodies Market
one of the UX Design projects from Foodies Market.
In charge of designing signage for Foodies Market, a 2-floors food court.
Works:
Here are the works got printed and applied in the market.
As below show more details from drafts, design and mock-ups and printing.
Ideas:
Before starting, I had done many kinds of researches, a create fiction users list and customers journey map to understand customers personas and generate a signage list in a food court.
After decided what signages we need in a food court, I started brainstorming, and here are some of my drafts.
Process 1
Drafting
Message
Brings
Design alive
Process 2
summarizing
Simplify and Unify
Understandable is the most important thing to think of when it comes to signage designing.
This process involved more time and efforts, to simplify the message and make sure it conveys the right information to users.
By achieving this, I consulted with many people and taste if the signage is recognizable.
Also, unifying and aligning helps to convey messages as well.
Process 3
Finalizing
USERS-
FOCUSED
In this process, involved User flow by considering where customers would look at and how they would see the signage when enter, so involved a lot of sizing and floor planning.
Below is one of the drafts, shows the sizing list of signage. And on the right, one of the floor plans shows the positions of signage.
Process 4
OUTPUT
On the left is out put of signage. Having a clear floor plan and sizing list is the last step to complete in project.
Production:
Testing after the signage is being used, by getting feedback from customers. problem-solving base on the feedback from users. On right is the improvement we made.
adjustment
Improvements
After
Before
knowing that it wasn't clear enough to show users there is another restroom on the second floor, and creating this sign to solve the problem.
Before
After
Noticed it wasn't clear enough to show the women's and men's restroom and we added a sign to solve the problem.